Build with Cali Cup.
Four live opportunity decks for the businesses, makers, food operators and partners helping shape the first Cali Cup at the Santa Cruz County Fairgrounds.
A commercial ecosystem, not one rate card.
Small local businesses, licensed cannabis brands and major sponsors have very different economics. Cali Cup treats them that way.
Vendor & Exhibitor
Independent makers, apparel, art, cultivation, technology, nonprofits, services and licensed cannabis brand activations.
Food & Beverage
Food pop-ups, trucks, coffee, dessert, farm stands, catering and two commercial-kitchen opportunities.
Sponsors & Partners
Naming rights, stages, VIP hospitality, competition, regenerative agriculture, media, tourism and strategic integrations.
One fairgrounds. Distinct neighborhoods.
The campus lets Cali Cup curate different experiences instead of forcing every business into one expo floor.
Built for a strong first year — not fantasy economics.
The commercial strategy is designed to make it easier for the right businesses to say yes while preserving premium value for brands that want more ownership.
Local-first entry points
Accessible launch rates for makers, farms, nonprofits and smaller food operators.
Premium brand inventory
Separate footprints and integrations for established companies and licensed cannabis brands.
Human sales process
No blind checkout for large commitments. We curate fit, placement and terms before contracting.
Live managed inventory
Availability and pricing language can change as the site plan, holds and commitments evolve.
Pick the lane that fits your business.
Each deck is live, current and connected to a short statement-of-interest form.